Client Campaign | Ottawa Public Health

Baited by the Odds - Gambling Awareness Campaign

This was a client campaign for Ottawa Public Health about gambling risks in sport. I helped turn a serious message into a bold visual system that could work across posters, social mockups, a presentation, and a short video.

Team Project Led the campaign concept and visual direction. I designed the poster, social assets, presentation, and video while my team focused on the written content.

Campaign video

Brief

  • Ottawa Public Health needed a clear campaign about gambling risks in sport.
  • The audience was coaches and athletes, so the message had to feel direct.
  • The idea needed to work across print, social media, presentation slides, and video.
  • My team handled the written content while I led the visual concept and production.

Design challenge

  • Make a serious warning memorable without making it feel like shock content.
  • Use one visual hook people could understand quickly.
  • Connect gambling to sport in a way that made sense for coaches and athletes.
  • Keep the campaign consistent across every deliverable.
Campaign poster

Concept & production

  • Built the “Baited by the Odds” idea around the feeling of being pulled in.
  • Used a fishing hook, sports jersey, and bold warning copy to make the risk clear fast.
  • Illustrated and refined the poster and social media mockups.
  • Designed the presentation deck to explain the campaign direction.
  • Produced the final video with the same visual style and message.

Outcome

  • Created a campaign package that could move from print to social to video.
  • Made the warning easier to understand through one repeated metaphor.
  • Showed how the campaign could work in real public-health and social-media contexts.

Final deliverables

  • Hubbub poster and campaign poster
  • Instagram/Reels mockup and Facebook mockup
  • Client presentation deck
  • 25-second awareness video

Tools & skills

Illustrator Illustrator Premiere Pro Premiere Pro After Effects After Effects Client Work Campaign Design

Video Content | Motion Graphics

UPS Motion Graphics Spec Ad

A short UPS-inspired spec ad built as a motion graphics project. I focused on timing, brand-style movement, sound effects, and a clean final edit.

Team Project Animated the ad in After Effects, added sound and final edits in Premiere Pro, and cleaned the audio in Audition. A team member recorded the voice-over.

Motion graphics video

Focus

  • UPS-inspired spec commercial
  • Short brand-style animation
  • Clean motion timing and transitions
  • Voice-over from a team member
  • Sound effects sourced from Pixabay

Production highlights

  • Motion concept and timing
  • After Effects animation
  • Premiere Pro sound and final edit
  • Audition audio cleanup
After Effects After Effects Premiere Pro Premiere Pro Audition Audition Motion Graphics Spec Ad

Video Content | Documentary

Pokemon TCG Community Documentary

This student documentary follows the Pokemon Trading Card Game community through four different perspectives: a casual player, a rising champion, a collector, and a shopkeeper.

Team Project Developed the concept, operated camera, edited the documentary in Premiere Pro, and cleaned audio in Audition. A team member handled the storyboard and script.

Documentary video

Focus

  • Pokemon TCG community storytelling
  • Casual player, champion, collector, and shopkeeper perspectives
  • Competition, nostalgia, and community themes
  • Student documentary format

Production highlights

  • Concept development
  • Storyboard and script by a team member
  • Camera operation
  • Premiere Pro editing
  • Audition audio cleanup
Premiere Pro Premiere Pro Audition Audition Documentary Pokemon TCG

Video Content | Interview

Childhood, Sports, and Pokemon

An interview with Sam about childhood, sports, and how his connection to Pokemon changed over time.

Team Project Developed the concept, operated camera, edited the interview in Premiere Pro, and cleaned audio in Audition. A team member handled the storyboard and script.

Interview video

Focus

  • Sam’s childhood experiences
  • Sports and personal background
  • His changing connection to Pokemon
  • Interview assignment format

Production highlights

  • Interview concept development
  • Storyboard and script by a team member
  • Camera operation
  • Premiere Pro editing
  • Audition audio cleanup
Premiere Pro Premiere Pro Audition Audition Interview Production

Video Content | Cinematic Short

Warhammer 40k Tabletop Showdown

A short cinematic video following two friends during a Warhammer 40k match, focused on the atmosphere, strategy, and energy of tabletop gaming.

Team Project Developed the concept, operated camera, edited the video in Premiere Pro, and cleaned audio in Audition. A team member handled the storyboard and script.

Tabletop gaming video

Focus

  • Warhammer 40k tabletop match
  • Two-player game narrative
  • Atmosphere and strategy
  • Tabletop gaming energy

Production highlights

  • Cinematic concept development
  • Storyboard and script by a team member
  • Camera operation
  • Premiere Pro editing
  • Audition audio cleanup
Premiere Pro Premiere Pro Audition Audition Cinematography Production

Video Content | Interview

Why Sam Chose Algonquin

A short interview with Sam Rubinoff about why he chose Algonquin College and what shaped his background.

Solo Project Planned, filmed, edited the interview in Premiere Pro, and cleaned audio in Audition.

Interview video

Focus

  • Sam Rubinoff interview
  • Why he chose Algonquin College
  • Personal background and education context
  • Practical Skills Assessment 1 format

Production highlights

  • Interview planning
  • Camera operation
  • Premiere Pro editing
  • Audition audio cleanup
Premiere Pro Premiere Pro Audition Audition Interview Solo Production

Full-Stack Development | E-Commerce Platform

Yoonearthwork - Handcrafted Pottery E-Commerce Platform

A full-stack e-commerce site for an Ottawa pottery business. I designed the shopping experience around the artwork: simple product browsing, clean checkout, shipping, payments, order management, and a gallery-like feel.

Solo Project Gathered requirements, mapped the catalog and checkout flow, designed the visual direction, built the store, tested payment and shipping flows, optimized the site, and deployed it for launch.

Live site preview

Key features

  • Shopping cart with Square payments
  • Real-time shipping rates through Stallion Express
  • Admin dashboard for products, orders, and settings
  • Automatic image optimization with Sharp
  • Order tracking and email notifications
  • SEO setup with Schema.org structured data

Technical highlights

  • Node.js and Express backend with REST APIs
  • AES-256-CBC encryption for sensitive credentials
  • bcrypt password hashing with session authentication
  • Rate limiting and input validation
  • Render deployment with persistent storage
  • Optimized for a 512MB memory limit
Node.js Express.js Square API Stallion Express SQLite Nodemailer Sharp HTML/CSS/JS

Frontend Development | Vue Contact Manager

Contact Book - Vue Contact Manager

A Vue 3 contact manager for saving, searching, viewing, adding, editing, and deleting contacts. The app keeps data in localStorage, uses route-based modals, and stays easy to use on desktop and mobile.

Solo Project Built the app structure, routes, contact composable, reusable form, searchable list, modal flows, and responsive header behavior.

Live site preview

Key features

  • Create, view, edit, and delete contacts
  • Saved contact data in localStorage
  • Search drawer for quickly filtering contacts
  • Detail, add, and edit modals tied to routes
  • Mobile header that hides and returns on scroll

Technical highlights

  • Vue 3 single-page app built with Vite
  • TypeScript components and composables
  • Vue Router routes for list, detail, add, and edit views
  • Reusable ContactForm component
  • Deployed as a Render static site
Vue 3 TypeScript Vue Router Vite localStorage Render

Full-Stack Development | Nuxt + Strapi Review Platform

Ghibli Reviews - Studio Ghibli Review Platform

A deployed Studio Ghibli review platform with a Nuxt 3 frontend and a Strapi CMS backend. The frontend supports browsing and search, while the backend handles structured review content, media, and API delivery.

Team Project Built as a team project across the frontend and backend. The work connected review content, media hosting, search, CMS management, and deployment into one working platform.

Frontend preview

Frontend

  • Browse Studio Ghibli movie reviews
  • Search reviews by title, director, or genre
  • Individual review pages with full write-ups
  • Top picks, About, and Contact pages
  • Backend wake notice for hosted API availability

Technical highlights

  • Nuxt 3 frontend consuming a Strapi REST API
  • Tailwind CSS for responsive page layouts
  • Cloudinary-hosted media delivered through the CMS
  • Retry and timeout handling for API requests
  • Deployed as a Render static site
Nuxt 3 Vue Tailwind CSS REST API Strapi Cloudinary Render
CMS admin preview

Backend CMS

  • Structured movie review content type
  • Fields for title, director, genre, release year, rating, cover image, and full review
  • REST API used by the Nuxt frontend
  • Cloudinary media upload setup
  • Hosted admin panel for content management

Technical highlights

  • Strapi 5 backend configured for production
  • PostgreSQL database support through Neon
  • Environment-based database and secret settings
  • Cloudinary upload provider configuration
  • Deployed on Render as the content API
Strapi 5 TypeScript REST API PostgreSQL Neon Cloudinary Render

Frontend Development | Frontend Mentor Challenge

Frontend Mentor - Intro Section with Dropdown Navigation

A Frontend Mentor landing page challenge focused on rebuilding an intro section with dropdown navigation, responsive images, desktop menus, and a mobile slide-out menu.

Solo Project Built the HTML structure, responsive CSS, dropdown interactions, mobile menu state, and accessible menu button behavior.

Live site preview

Key features

  • Desktop dropdowns for feature and company menus
  • Mobile overlay menu with open and close states
  • Responsive hero image and content layout
  • Client logo row and call-to-action section
  • Updated expanded states for menu buttons

Technical highlights

  • Static HTML, CSS, and JavaScript
  • CSS breakpoints for desktop and mobile layouts
  • JavaScript click handlers for dropdown and sidebar state
  • Body scroll lock while the mobile menu is open
  • Deployed through GitHub Pages
HTML CSS JavaScript Responsive Design Dropdown Navigation GitHub Pages

Frontend Development | Web Tool

Game Server Configuration Generator

A web tool for game server admins who do not want to edit long configuration files by hand. It turns hundreds of settings into a visual form, then generates clean config files ready to use.

Solo Project Defined the user problem, organized the settings, designed the interface, built the parser and generator, tested import/export flows, and added localization support.

Live demo preview

Key features

  • Visual form for 200+ configuration options
  • One-click presets for common setups
  • Import existing config files with drag and drop
  • Export as ZIP, individual files, or copied text
  • Auto-save progress in browser storage
  • Translated into nine languages

Technical highlights

  • Vanilla JavaScript single-page app
  • Custom file parser and generator
  • Data-driven form generation
  • Custom internationalization system
  • Client-side ZIP file creation
  • Responsive design with CSS variables
JavaScript HTML5 CSS3 JSZip localStorage i18n

UI/UX | User Experience Project Development

MealMate - Meal Planning & Budgeting App

MealMate is a UX project where my team designed a meal planning and budgeting app for mobile and tablet. We moved through research, user flows, wireframes, prototypes, usability testing, and final UI improvements.

Team Project Led UX research, built wireframes and user flows, created low- and high-fidelity prototypes for mobile and tablet, ran Maze tests, and improved navigation, labels, and tap targets based on results.

Lo-fi mobile preview

Early wireframes based on our research, flows, and personas

Step 1: Research & Problem Definition

We used research to define the problem, then turned the findings into personas, task flows, and core requirements.

  • User interviews and focus groups
  • Problem statement
  • Personas and user needs
  • User flow mapping
User Research Figma
Lo-fi tablet preview

Clickable prototype exploring the tablet layout

Step 2: Responsive Layout Exploration

Moved the research into low-fidelity mobile and tablet layouts to test structure, hierarchy, and navigation.

  • Responsive layout structure
  • Tablet navigation patterns
  • Content hierarchy adjustments
  • Clickable prototype for testing
Figma Prototyping Responsive
Hi-fi mobile preview

Improved labels, navigation, and tap targets after Maze testing

Step 3: Usability Testing & Iteration

Used Maze results to find pain points, then improved labels, navigation, and tap targets.

  • Maze usability testing
  • Success rate and drop-off review
  • Clearer labels and navigation
  • Larger tap targets for mobile
Usability Testing Figma
Hi-fi tablet preview

Final prototype with a more polished layout and clearer task flow

Step 4: Final High-Fidelity Prototype

Built the final prototypes, documented the results, and polished the mobile and tablet experience.

  • Visual design and branding
  • Complete interactive prototype
  • Responsive tablet adaptation
  • Test report documentation
Prototyping Responsive Figma

Frontend Development | API Integration

Pokedex Web App

A web app for browsing Pokemon with live data from PokeAPI. I focused on a clear card layout, smooth JavaScript data fetching, search, filtering, and a fast browsing experience.

Solo Project Planned the browsing flow, designed the card layout, connected the API, built search and filtering, tested loading states and responsiveness, and deployed the final build.

Live demo preview

Key features

  • Live data from PokeAPI
  • Dynamic content rendering
  • Search and filter tools
  • Responsive card layout

Technical highlights

  • Async/await API calls
  • DOM manipulation
  • Event handling
  • CSS Grid layout
JavaScript API HTML/CSS

Frontend Development | API Integration

Wikimedia Content Browser

A content browser that pulls real data from the Wikimedia API and presents it in a simple browsing experience. I focused on clear structure, useful feedback states, and organized results.

Solo Project Planned the browsing experience, designed the content layout, connected the API, handled loading and error states, tested responsiveness, and refined the presentation.

Live demo preview

Key features

  • Wikimedia API integration
  • Content parsing and display
  • Loading and error feedback
  • Organized data presentation

Technical highlights

  • REST API consumption
  • JSON data parsing
  • Loading and error states
  • Responsive design
JavaScript API HTML/CSS

Frontend Development | Interactive UI

Interactive Image Gallery

A dynamic image gallery with category filters. I focused on smooth filtering, clear state changes, and a layout that stays clean while results update.

Solo Project Planned the gallery structure, designed the filtering interface, built the interaction logic, tested layout changes, and refined the final interactions.

Live demo preview

Key features

  • Category filtering
  • Smooth state changes
  • Dynamic layout updates
  • Interactive UI patterns

Technical highlights

  • JavaScript filtering logic
  • CSS transitions
  • State management
  • Grid and Flexbox layout
JavaScript CSS Animations HTML

Frontend Development | Responsive Design

Real Estate Property Listing

A responsive property listing site built to practise mobile-first layout, spacing, card design, and consistent typography across screen sizes.

Solo Project Started with a mobile-first layout, set up the spacing and typography system, built responsive listing cards, tested breakpoints, and refined the layout for consistency.

Live demo preview

Key features

  • Mobile-first responsive layout
  • Clean spacing and structure
  • Consistent typography
  • Property card components

Technical highlights

  • CSS media queries
  • Flexbox and Grid
  • Semantic HTML
  • Typography scale
HTML CSS Responsive

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